Al Thuraya Consultancy
Al Thuraya is a security and risk management consultancy that empowers people, organisations and businesses to thrive in challenging geopolitical environments. Competing in a market that often relies on fear-based messaging to win clients, ATC sought the opposite approach — A visual brand that is warm, human and uplifting. The brand is grounded in their Middle East and North African heritage, but with global appeal.
Unlike many of their competitors, ATC teams are local to the regions they work in — They have the cultural understanding and preexisting relationships necessary to facilitate positive interactions on behalf of their clients. To reflect this, I chose colours grounded in the landscapes (and cityscapes) of the Middle East and North Africa. An interlinked logo represents the critical coming together of people, communities and businesses.
